Digital commerce for B2C/D2C
Pure D2C players have their own challenges and opportunities compared to B2B and omnichannel players. You often have the disadvantage of competing against the largest and most experienced players in your industry, but as a purely digital player you also have the advantage of greater flexibility and agility.
We have collaborated with, and built online commerce solutions for a number of eCommerce pure players, and know what it takes to succeed in dealing with larger and more established players. Read more about how we work with digital commerce for B2C & D2C here.
Digital commerce for B2B
Where the B2C market has made rapid progress in digital commerce, the B2B market has long lagged behind. This is now about to change, as a result of changing habits and expectations among B2B customers.
Since 2017, we have worked with a number of B2B players, and today 45% of our customers are B2B players or hybrids. We thus have broad experience with the unique challenges and complexity that come with the B2B market.
Read more about how we work with digital commerce for B2B here.
Digital commerce omnichannel
Valuable interaction across digital commerce and physical stores involves far more than an online store project. It is about understanding the interaction between digital and physical channels, and how these are used in the customer's purchase process.
We also know that far more is required than acquiring new systems and technology. Internal anchoring, the right organizational structure and good interaction are essential for success with an omnichannel strategy. It also requires a partner who is used to the challenges that come with system architecture and integrations across a number of systems such as ERP, POS, OMS, CRM/CDP, marketing automation, personalization and customer club, and an understanding of how these together serve the end customer.
We have extensive experience with omnichannel projects, and know what this requires in terms of technology, integrations, customer insight, analysis and the people in the organization to be successful. Read more about how we work with omnichannel here.
