It's all about insights
If good decisions are to be made, they must be based on insights. Anyone can shoot blindly and give their opinion on how an online store should be, but few have the insights and data to really give good advice. We have that.
In all projects, we run an insight phase where we dwelve deep into customer behaviour, what customer journeys are like, competitiveness, industry and products. We carry out user tests, qualitative in-depth interviews, data analyses, surveys and behavioral analyses. Everything to understand how we can facilitate a better customer experience and increased sales.
We have done this for years and for several large eCommerce players, which has enabled us to build unique insights across online stores, industries and customer types. We now easily see patterns that are impossible to recognize if you analyze an isolated online store. We understand connections that were previously impossible to understand. We see how the difference between high and low involvement purchases has implications for many elements in an online store. We see how users relate differently to USPs, navigation or shipping in different types of online stores. We have learned that a product page that is perfect for one online store can really be a disaster for another. By combining our general insight with more specific insight we gather during a project, we get the best possible starting point for creating a good online store.
