KPIs & targets
Within eCommerce, it can be challenging to identify how the effect of various activities should be measured. You often have a lot of data from various tools and activities, which should further be linked to the overall strategy and goals. Our consultants help you understand which KPIs you should choose in order to measure the success of various activities in the best possible way, both in regards to your eCommerce activities and concerning performance marketing.
Reporting & dashboards
We also assist with reporting and help set up smart reports and dashboards in Google Looker Studio. By integrating several data sources in one and the same report, you will be able to simplify your reporting routines. Here you will probably also find the answers and indentify the opportunities you are looking for in a simple and more efficient way.
Analysis & tracking
If you need help setting up analysis tools for your online store/website, we are happy to help with the setup and tracking in tools such as Google Analytics, Google Tag Manager, Google Search Console and Google Looker Studio (Google Data Studio). We are also happy to help with other analysis tools such as Adobe Analytics, Matomo, Plausible and Fathom for those who may want to explore other analysis tools beyond those offered by Google.
Courses & training
We offer customized courses and training in data and analysis tools such as Google Analytics. Read more about our Google Analytics 4 course here. This course is suitable for those who want to learn about and prepare well for the transition to the new and exciting generation of Google Analytics, which took over in July 2023.
