Why do so many choose Magento?
Magento has been the most dominant ecommerce platform in Norway for companies that sell physical goods digitally, here are some of the most important reasons why so many have chosen Magento as their platform.
The market leader
When you have 260,000 online stores and are named as the market's best solution year after year by recognized publications and you are one of the most important platforms for so many other technologies within ecommerce (eg: payment), it is natural that it only increases momentum further. In other words, the industry's answer to the old expression "nobody ever got fired for choosing IBM".
Flexibility
The platform is, as the name suggests, based on open source code. It gives you as a customer and us as an agency the opportunity to develop and adapt the solution exactly as you want.
To be competitive in digital commerce, you have to meet the customer's expectations and their attitude is simple "if others can do it, then you should be able to do it!" , in other words, they expect the same from you as from Zalando.
Since Magento is based on open source code and is API-driven, you have the necessary flexibility to be able to meet those expectations, regardless of what the competitor is doing.
The pace of development
The fact that Magento has Adobe, one of the world's largest software companies as owners, is a big advantage, but not unique. Several competing platforms have solid owners who, like Adobe, invest heavily in innovation and development.
What makes Magento unique is the combination of the ownership of Adobe and the fact that Magento is the world's largest e-commerce ecosystem.
With more than 360,000 developers globally, 1100+ partners like PearlConvert and 5400+ extensions available on the Magento Marketplace from third parties (think app store), the pace of development and expertise available is truly something for itself.
Future-proof
The advantage of the solution being Open Source is the flexibility it gives you, and the fact that it is API-based makes it easy for third parties to connect their services with Magento. When you combine these technological advantages, you have an ecommerce platform that is not only competitive today, but will also lead the development in the future.
Independent of market or industry
For players who have an international presence, have several online stores or focus on both B2C and B2B, Magento is an excellent choice because you can handle all countries, concepts or markets from the same platform.
Scalability
Magento gives you who run a smaller company the opportunity to start with a platform that you can scale your business with as you grow in the years to come. If you set very high demands on scalability right from the start, then you should consider Adobe Commerce.
Local anchoring
There are many competitive ecommerce platforms on the market, but there are significantly fewer that have a local and broadly rooted position in Norway. The fact that several of Norway's leading agencies in digital commerce have chosen Magento as their preferred platform and built up expertise in the area for 10+ years makes the big difference for many when evaluating the opportunities in the market.
Risk
All recognized ecommerce platforms have their strengths, it would be naive of us to say that Magento is superior in all aspects of digital commerce. We believe it is about the totality of a choice and the opportunity to reduce potential risk that makes so many choose Magento.
