Pimcore

In order to succeed in creating a relevant customer journey in line with the market you operate in, the channels you choose and the customers you want to reach, it is critical that you both have control over and can work effectively throughout the entire product life cycle and your own creative content. 
 
Unfortunately, everyday life for many in digital commerce is characterized by the fact that media is fragmented across the organization and systems, while product information is both cumbersome to register, enrich and adapt to channel and customer group. 
 
Pimcore is an enterprise open-source platform that consists of a portfolio of products specifically developed to handle these challenges. The company was established in Austria in 2010 and since then has won a number of awards for its innovative and flexible solution, which is today used by over 100,000 companies worldwide, including SONY, IKEA, Burger King, Pepsi and Intersport.

Master Data Management (MDM)

With Pimcore MDM, you have a common platform as a central hub for all relevant data structured according to a very flexible data model that is adapted to your needs, even with millions of products and thousands of attributes, you get control of hierarchy, structure, validation, version control, descriptions , translations, documentation, attributes, dashboards and reports to name a few. 

Since Pimcore is an open-source platform, you are free to adapt it to your needs and since it is API-driven, we can integrate it across systems you use today and will use in the future. 

It gives you the opportunity to streamline time-to-market and reduce internal resources associated with the creation and maintenance of product data. For example, by integrating with suppliers so that data is transferred automatically, importing data from suppliers that cannot be integrated or giving the supplier limited access to the platform so that they can register data for you. 

Product Information Management (PIM)

Our experience is that you are typically stuck in a situation where the ERP system handles core data in a good way, but is too rigid to handle the product enrichment and media as desired. This means that responsibility is pushed over to the e-commerce platform, which can be more flexible, but correspondingly inefficient in relation to the continuous work required by enriching and maintaining products. Particularly challenging for players who have a large product catalogue, are present in several markets or work both B2C and B2B.  

With Pimcore PIM, you streamline your company's process across departments while adapting the product information to each individual country, market or channel.  

Digital Asset Management (DAM) 

With Pimcore DAM, you can centralize all digital media in one system, updated with correct information and adapted to each individual application area. Sounds like common sense, right? Nevertheless, our experience is that digital media is spread over several departments internally, is stored differently in different systems and is the source of time-consuming editing work to adapt the media to each individual channel.  

Every company within digital commerce is its own media company, by centralizing media in a DAM, the company gains control regardless of department or channel. If you have an image to be used in the online store, as an advertising banner, in a physical store, catalog production and for SoMe, there is now a place, the system transforms the file into the various sizes you need automatically and the versions are stored in the same place.  

Pimcore DAM supports 220+ image, video and document files for previewing, interacting, editing, transforming and publishing to the various channels you want, such as Pimcore CMS, Adobe Commerce or Amazon Marketplace. 

 

Digital Experience Platform (DXP/CMS) 

Pimcore CMS is a Content Management System that is part of the same solution as PIM and DAM and is naturally open-source. The biggest advantage of using Pimcore CMS is the degree of freedom you get in the layout and appearance of content pages, it gives you the opportunity to create content the way you want it to look, without the need for developers.  

You have the choice between using the solution as part of a purely GraphQL-API-based headless strategy, alternatively you can go for a hybrid model where you use modules from the CMS solution and get the best of both worlds. 

Advantages of Pimcore CMS: 

• Large degree of freedom in the layout and appearance of the pages, so you can create the content as you want it to look without the need for developers 
• Drag-and-drop interface to easily build content and unique page templates. 
• Good tools for organizing large amounts of content and many editors. 
• Adapt the content to different breaking points, to provide unique experiences, regardless of device 
• Built-in scheduler makes it possible to schedule the publication of content blocks and pages. 
• Drag products directly into the content, which is displayed dynamically. 
• Put together advanced page layouts with different column layouts, or create your own templates. 
• Facilitated for A/B testing right down to element level. 
• Define your own image sizes for mobile to increase website speed and user experience on mobile. 

Read more about Pimcore CMS

With Pimcore PIM, DAM and CMS you get 

• Low TCO with open-source without license costs.
• Modern API-driven platform. 
• Open Source - Adapts the solution to their needs, not the other way around. 
• Faster time-to-market for products in all channels. 
• Full control over all product information, media and digital sources. 
• Efficient, streamlined process where you collaborate to create and enrich products. 
• Complete control over the entire product range for all markets and brands, in multiple languages. 
• No proprietary lock-in gives you control over your own solution. 
• Perfect starting point for a Headless Commerce strategy. 
• Highly flexible CMS - Allows you to be creative, without traditional templates. 

Get access to the expertise behind the technology 

PearlConvert is a Pimcore Silver Partner with 6+ years of experience, during this time we have developed PIM and DAM projects as stand-alone and as part of larger ecommerce projects. We have experienced challenges such as delivering a PIM system for 150+ online stores, handling projects with large product catalogs (1.2M SKUs) and complex data models for both B2B and B2C to name a few.  

Pimcore CMS has actually been our standard CMS option since 2016 and we have developed a tight integration between the ecommerce platform Magento and Pimcore. We have also developed a number of integrations between Pimcore PIM and several ERP systems.  

These experiences have resulted in a self-developed, feature-rich framework for both Pimcore PIM, DAM and CMS that gives you a better platform at a lower cost.