Salesforce Marketing Cloud

Salesforce Marketing Cloud enables you to:
 

• Compile and build uniform customer profiles that give you total insight into the customer and customer behaviour. 

• Personalization of each step in the customer journey and automation of this process. 

• Create e-mails with simple drag-and-drop e-mail tools. 

• Send targeted messages tailored to each customer, based on their profile characteristics, behavior and interests. 

• Using AI to understand the customer and predict further engagement and behavior, and gain knowledge to personalize customer experiences like never before. 

Salesforce Marketing Cloud consists of various components that you can use:
 

Loyalty Management 

Make loyalty more than a program and incorporate it into all touchpoints in the customer journey. Get a unified view of your members to engage them with relevant and personalized experiences. 
 

Advertising Studio 

Integrate your digital advertising with your marketing and CRM data to build personalized customer experiences. Build audiences on Facebook, Google, Instagram, Twitter and YouTube, and integrate advertising with the rest of your marketing, sales and customer service. 
 

Customer Data Platform 

Collect customer data from all areas in one place. Sales, service, marketing, commerce, web, mobile app and interaction studio. Here you create one single data source, which gives you more intelligent, actionable and reliable data. A powerful tool that enables you to engage customers with relevance, personalize every moment and build trusted customer relationships. 
 

Account Engagement 

Automating your B2B marketing can help you increase productivity, increase leads and sales – and transform your business. It helps to create meaningful connections, generate more pipeline and empowers the sales team to close more deals. 
 

Personalization (Interaction Studio) 

Make more advanced 1-to-1 personalization a reality, across all touchpoints the customer has with the company. Deliver truly relevant customer experiences, learn how to gain deep insights about each customer, and use AI to deliver personalized experiences across channels at any point in the journey. 
 

Intelligence 

Analyze and act on all your data in one marketing dashboard to increase ROI, velocity and growth across your business. Figure out how marketing intelligence drives your total marketing reporting, measurement and optimization.