Create good customer experiences
It is the loyal and satisfied customers who contribute the largest part of the company's profitability. It is therefore extra important to serve them in all parts of the customer journey. The challenge is that expectations are high and situations may arise where the customer wants contact with the company; because they are in a buying process and need information, because an error has occurred, because they want to give feedback. It is then important to be available to the customer and respond to inquiries quickly, with a relevant response in the channel the customer wishes to use. Meeting the customer in a good way increases the likelihood that they will become loyal, buy again and act as ambassadors for the brand.
Good customer service is a competitive advantage
Businesses that succeed know that customer service is a genuine opportunity to come into direct contact with customers and give them a personal experience that is difficult to provide through purely digital channels. With this, the customer center will be considered a sales channel, and not a cost centre.
Support customers everywhere
Salesforce Service Cloud contains functionality that makes it possible to operate various channels such as telephony, chat, e-mail, web form, social media from a simple and intuitive user interface. They can easily distribute incoming inquiries, escalate cases and gain access to customer insights that are relevant to solving the customer's enquiry.
Recognized by Gartner
Salesforce Service Cloud is ranked as the leading platform for customer engagement and is referred to as "The Gold Standard" for service management.
