SAP Customer Data Platform

Become customer-centric and take customer understanding to a new level with SAP Customer Data Platform (CDP) and Customer Identity Access Management (CIAM).

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SAP Customer Data Platform and Customer Identity Access Management enable you to:

Centralize identification, obtaining consents and preferences. Consolidate fragmented customer data and break down silos into a centralized data model. This will give you a deep and unified picture of your customers.

Simple identification of customers in a secure way, with single sign-on and flexible options for user authentication.
Storage of time- and date-stamped consent data in an audit-ready, centralized and searchable solution.
Take into account the Privacy Act and give customers control over their personal data.
Collect anonymous, identified, online, offline, behavioral, transactional and back office data around a first-party profile.
Send consent-based customer data to your marketing, e-commerce, store, sales and service systems.