Voyado
Voyado's Customer Experience Cloud provides you with a multi-channel marketing platform combined with a product recommendation engine, that together create relevant and outstanding purchase experiences.
Voyado Customer Experience Cloud
The number of touchpoints that customers use to engage with a brand has multiplied in recent years, making it difficult for marketers to reach out with the right message at the right time. With Voyado's customer experience cloud, it is easy to get unified and actionable customer data across all contact points in the organization. Simply put: you can improve the customer experience in all channels – online and offline.
Voyado Engage
A multi-channel marketing platform that enables you to act based on your customer data. It gives you the insight and tools you need to create extraordinary experiences in all sales and marketing channels through personal and relevant messages and automated marketing.
Voyado Elevate
An automated product recommendation engine that helps elevate the shopping experience and increase sales by displaying relevant, intent-based search results and product recommendations on your website. Elevate learns from visitor’s behavior in real time and adjusts results to rank the most relevant products higher, to maximize sales. Voyado AI instantly detects behavioral patterns and trends without changing product data, providing instant, relevant and localized customer experiences.
Together, the two solutions unify customer data, website behavior and purchase history to understand each individual consumer and their intentions. It allows you to use the insights to create relevant shopping experiences in each channel, helping you to:
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Attract new customers for sustainable growth
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Convert visitors to purchasing customers through frictionless and relevant purchase experiences
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Maintain and develop loyal, long-term customer relationships with high lifetime value (CLV)
Functionality in Voyado Engage
Customer Data Platform (CDP)
The CDP is the heart of Voyado, collecting customer data to build a complete view of each customer. Suddenly you can see who your best customers are - and who you need to give a little extra attention to! You understand your customers better, can deliver more relevant messages, and can predict future customer behavior and act accordingly.
Marketing Automation
Design customer journeys tailored to the customer's lifecycle and send personalized messages to the right person at the right moment. With Engage, you can increase customer engagement and earnings without increasing the workload.
Campaign Management
Intuitive and comprehensive campaign management across all channels. Here you create, send, test and optimize your communication to ensure that you hit the target group in the best possible way.
Loyalty program
A loyalty program builds strong customer relationships and helps you increase online and in-store sales, as well as increase up-selling and cross-selling. Functionality like rewards, gamification and membership tiers help ensure your customers keep coming back, again and again.
Insights and reports
Based on data and results, you get tailored reports with everything from email performance to recruiting new members to the customer club. You gain insight into your customers, their behaviour, your products, your communication and your revenue – across all channels.
Voyado Elevate Functionality
Each component of Voyado learns from and informs the others, to create a more relevant user experience that results in higher conversions and increased sales. With Elevate, you can grow faster across markets and segments, achieve higher conversion and increase average order value. With an optimal mix of automation (AI) and manual input, Voyado offers a unified solution for e-commerce across:
Website search
Every single keystroke in the search box triggers actions in real time, where Elevate measures, assesses and predicts customer intent based on historical behavioral data. In this way, Elevate presents the most relevant products to each individual customer at every moment.
Website navigation
Here, dynamic product categories are adapted to support visitors so that they quickly find the products that are most relevant to them.
Product recommendations
Recommendations are made in real time and products are suggested based on individual user history combined with collective site history to increase to increase the likelihood of purchase. The solution allows you to automatically optimize the kind of products to be displayed on your website based on the business goal you choose: more conversions or higher revenue or profit.
Email Recommendations
Unique behavioral data is used to send relevant and individually tailored product recommendations to your customers, also by email.
Are you curious about what Voyado can do for you? Contact Markus to learn more!
Eager to learn more?
Get in touch with Markus! He knows quite a bit about eCommerce - oh, and he's quite nice to talk with as well!