One of Norway's best online stores shows the way forward and launches Scandinavia's first Adobe Commerce PWA solution
Floyd.no is one of Norway's leading online fashion stores for women. The online store is part of the family-owned group Floyd AS, which today consists of the brand Floyd, which is sold in 50 Floyd stores, the online store Floyd.no, in addition to 200 independent retailers in Norway.
We have wanted to work with Floyd ever since we met the founder, Guro Smith in 2015, but it would take a full 5 years before they decided to make both a platform change and a change of ecommerce agency, luckily the choice fell on PearlConvert.
What are the most important choices for the future, which affect us already now?
Floyd had carried out a research phase where they examined which trends in digital commerce will set the tone in the coming years. This was important to Floyd, not for innovation per se, but to make a well-informed and considered choice for the future. For platform switches, it is a major investment that represents both risks and opportunities that must be lived with for several years, a choice that has a direct and decisive role in how the company can develop in the years to come.
One topic Floyd had identified as important was whether to go for a traditional approach or go for a headless commerce approach with a PWA (progressive web apps) front-end.
PearlConvert had an internal product team that had started the development of a new front-end based on Magento PWA Studio, but it was still early phase development planned for a longer time horizon, because there was still no one in Scandinavia who had launched a new Adobe Commerce online store with a front-end based on PWA Studio.
In other words, such a venture would represent both significant risk, a more phased roadmap in relation to functionality and extensive investment willingness from PearlConvert in a much shorter time horizon.
On the other hand, it is known that PWA will give Floyd the opportunity to base its e-commerce venture on a modern architecture that can give it an edge over competitors, opportunities to capitalize on Google's Core Web Vitals changes and work both faster and more cost-effectively with user experience.
These were changes that forced themselves, Floyd ended up making the decision and we took on the challenge.
In the spring of 2021, we launched what will be Floyd's new ecommerce solution, which again shows the rest of the market what it takes to be among Norway's best in digital commerce.
When FLOYD.no had to be upgraded from an older e-commerce platform and lifted into the future, the choice fell on PearlConvert on the basis of their broad competence and experience in delivering unique and solid e-commerce solutions with a strong focus on UX and CRO, as well as the will to deliver a " best-in-class” product. Throughout the project, PearlConvert has been a committed and proactive sparring partner, and we have challenged each other all along the way towards our common goal of creating a unique online shopping solution with the design and technology of the future.
FLOYD.no sees PearlConvert as a skilled partner who wants the best for us, and who is willing to challenge and spar with high professional competence and a twinkle in the eye. We can safely recommend PearlConvert as a supplier.
- Preben Nesheim, Development Manager FLOYD.no
PearlConvert's role in the project
Eager to learn more?
Get in touch with Markus! He knows quite a bit about eCommerce - oh, and he's quite nice to talk with as well!
