Algolia
The search engine is an extremely important part of an online store. For many, it is the primary driver for product discovery, and users who search have a higher conversion rate than users who do not search. The choice of search technology is therefore something that should not be taken lightly, our preferred best-of-breed solution is the SaaS solution Algolia.
Algolia, in a nutshell
The company was established in France in 2012 with an idea to create immediate and relevant search and discovery experiences. Today, the company is the market leader for larger companies and has a global presence. Algolia performs 1.5 trillion searches a year - that's 6 times more than Microsoft Bing, 16 times more than Yahoo and their technology is used by one in eight internet users.
Simply put, the company reduced the need for online visitors (using any web, mobile or voice device) to unnecessarily search for information – by finding the desired information in the shortest possible time. When you achieve this, you win the hearts, minds and trust of your customers.
Using AI/ML, Algolia's Search and Recommend APIs facilitate the ability to understand user intent, enabling personalized experiences and offers – even from "first visit" and "first search". This enables companies to go beyond content-based search to predictive, intent-based experiences.
Search, navigation and recommendations are so much more than just a search box or a carousel that displays a page of results. It's about delivering instant gratification. It's about generating the maximum benefit from any interaction in a very short period of time. It's about reducing friction. When you show the item that a person is searching for within milliseconds, you create satisfaction. And that turns into trust.
Best-of-breed search engine
Algolia is our preferred search engine and has been since 2016, when we fell head over heels in love with the lightning-fast SaaS service. Since then this has been our recommended search engine which we have implemented and improved across 40+ different B2C and B2B customers in combination with Magento Open Source, Adobe Commerce and SAP Commerce Cloud. Today, Algolia is a key partner and important component in our Maestro framework and Composable Commerce strategy where it works in harmony with other services such as Commercetools and Dynamic Yield to name a few.
"We helped Maxbo double the conversion rate of searching users through an Algolia search engine configuration optimization project."
Advantages of using Algolia's AI search
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Lightning fast search
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Both search in header and it customizes category listing and filtering depending on results
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A very good API that makes the service integrable with a number of ecommerce platforms and various services
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Gives you insight into search behavior on the page that you can act on easily from a separate dashboard
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Highly configurable, so you can optimize the search service yourself on an ongoing basis
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Personalization which means that each individual user gets results based on the behavior of that user.
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AI/Machine learning that picks up trends and influences results based on behaviour, and which can boost new popular products.
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Dynamic synonym generation with AI, so that not all synonyms have to be created manually
Eager to learn more?
Get in touch with Markus! He knows quite a bit about eCommerce - oh, and he's quite nice to talk with as well!